Social Media Tips and Tricks
It goes without saying that social media was created for a fast paced, low patience generation born and bred on the “click and get” mentality provided by the internet. So if you are trying to make a presence for yourself or your business online you’ll need to use some creative problem solving to achieve your goals. Anything that can give you an edge can help and often that “edge” can come from the simplest things that you would never think could add up to a profitable result. Here are a few of those social media tips and tricks you can use when promoting yourself and your business on social media.
People respond to visuals more quickly and effectively than words and using custom made graphics to illustrate the concept you are trying to convey is a great way to grab the attention of potential followers or customers who may be scrolling quickly through their newsfeed. If you want to read about the value of making a good impression fast online this is a great article all about that from Hootsuite. For your business you should look into getting quality stock photography for your website and articles that you share on social media, this is a good article covering some good places to look for royalty free images.
Facebook has made it very easy to share and view video on its platform, this is also one of the reasons why it is the most successful social media platform out there. Users can embed videos straight from YouTube that automatically play in friends’ and followers newsfeeds without any extra fuss other than copying and pasting a link. But say you want to upload an animated gif, it’s not that easy. In fact, you really can’t do it at all. What you have to do is host the image on a separate website like Giphy and share it in a way similar to embedding a YouTube video. Twitter allows you to upload the gif directly and it plays in followers’ newsfeeds like a video on Facebook but if you try to share a YouTube video link you will only see the link itself in the tweet. You can still upload a video into your tweet directly from your computer but if it’s a YouTube video you found online you would have to download the video first using a website like Keepvid, making it a much lengthier process than just copying and pasting a link.
Complete your social media profile 100%
Depending on what social media platform you are currently using you are going to have different options in terms of the type of information you can display about yourself or your business to other people on that platform. Be sure to not only upload images for your profile and banner (of course!) but also completely fill out the necessary information so that your profile seems complete, informative and up to date. Obviously profiles that don’t have profile pictures or banner images seem incomplete or abandoned, this is not a good way to present yourself or your business online. People are going to expect you to stay regular with your content and how your present yourself. Make sure you use your actual name and a clear picture of yourself and or your business’ brand so you don’t confuse your followers!