Everyone who operates a social media account is promoting themselves in one way or another and, let’s face it, if you have a Facebook profile you already probably know the social media management basics. That is, your college friend just had a baby and he’s really cute but your kids are cuter so you like your friend’s kid’s picture and comment, “soooo cute” then post pictures of your kids and wait. That’s Social Media 101 and also standard off page SEO *pat self on back* (see previous blog post for SEO standards)
But assuming you have interest in expanding your network and promoting brand awareness in a more professional sense you may want to leave the social media management strategy to the professionals. Why? Well, for one thing you’re too busy raising a family or running your business. But no matter who you are it would be of benefit to learn a little about the social media management basics. Social media in many ways is just another facet of the ever-evolving SEO process. So much of that process is like an expanded version of social media management, at least in the sense that it is mostly about generating content and participating in a targeted interaction with a relevant community aiming to promote your content and its brand.
Of course just as abusing the system in the process of SEO could lead to penalties for your website from Google, similarly any given community you will find on social media will likely react negatively if you choose to interact with them in a spam-like, robotic manner. Yes, YOU have to generate content on a regular basis and yes, YOU want your message to be consistent- in its tone, concept and relevance to your brand. However, you will of course want to change things up on a regular basis so you don’t sound like a broken record and have something new, insightful and useful to say or to add to the conversation. Emphasize the word ‘useful’ here. Whatever it is you are “selling”, you should likely attempt to illustrate a logical reason why anyone on Earth should actually care.
So rather than burying your college friend’s Facebook feed in a barrage of, admittedly adorable, pictures of your own children, suggest that they have a play date sometime. Or if you own a restaurant and just recently included rare local micro-brewed beer at your bar, share that information with the local micro-brewery and promote both yourself and your new product. Seems logical and simple enough, right? Now, do it again every few days, forever. Vuala, you have mastered the social media management basics.
If you need some help with that, check out our contact us page and fill out the form. Be sure to check the social media management box, or check all the boxes and just see what happens. Either way someone will get back to you to talk about how you can get found and stay connected online.
Top 3 Social Media Sites for Business
Now that you have familiarized yourself with the social media management basics you may be wondering how exactly, or where exactly you should start to apply them. So here are some final tips regarding different kinds of social media and which to try using depending on what type of message you are trying to convey to what kind of audience:
- Facebook: The undisputed reigning king of social media. It is well known among online marketing experts that Facebook is generally only useful for reaching an already established audience. So an audience of all those people you barely remember from high school, and that’s about it. Of course Facebook’s ongoing development to support video on its platform makes it a useful tool for designers and ad campaigns.
- Twitter: Holds a solid second place in the social media popularity spectrum. One of Twitter’s greatest attributes is the un-intrusive, simple way it is designed to attract complete strangers to your brand. It is un-intrusive because you don’t have to force every acquaintance you’ve ever had in your entire life to make the decision to follow or un-follow you, eh hem Facebook. Yes, technically posting a tweet is a pretty close equivalent to shouting at the top of your lungs, in public, at nobody in particular- but nobody ever said that was a bad way to get conversions for your business, and Twitter makes that socially acceptable, so why not?
- LinkedIn: In terms of professional networking, LinkedIn is leading the way. Having a strong LinkedIn page even without any followers at all is good for anyone who might find having a place to display professional accomplishments useful. In a lot of ways, it is Facebook without the cat videos and vacation pictures. If you want more from it than to just be an online resume – which is pretty useful by the way – you can upgrade to their premium services which provide various ways of expanding your professional network online.
If you found this helpful you should check out the latest blog post on my website all about Content Marketing humor on social media. It’s a funny look at how to use humor while promoting your business online, specifically with social media. If you liked this post check back with our blog later for new upcoming articles in the future covering all your digital marketing needs. Find us on our new social media pages on Facebook, Linked In and Google Plus.