It’s no surprise to most of us that digital technology changes, fast. In fact, those changes happen so fast it’s pretty hard to keep up with, let alone anticipate. With the New Year here, now is a great time to take a look at what is coming and what you should do to prepare your digital business. You can use this as your New Year’s checklist for 2017.
- Mobile design first (aka Mobilegeddon): In many ways, this has already happened. When users are viewing a business website or social media page they are significantly more likely to be viewing it on a mobile device. Most people have a phone with internet and it’s much easier to use than a desktop. It’s also a different format, so your website needs to be mobile responsive so that it still appears sleek and beautiful on a mobile device. Design experts today are emphasizing the importance of focusing on design for mobile first and desktop second, which is the opposite of how it has traditionally been. Does your business’ website need a redesign to be mobile responsive? If you think so or you aren’t sure you could also visit our contact us page and fill out the form for the free business scan and we can advise you on what you need.
- Apps: Mobile is on this list twice for a good reason. If you read our previous blog post about UX and Design, we discussed the practically exponential growth of mobile e-commerce. According to this article from Brandwatch, 22% of Starbucks customers pay with the Starbucks mobile app which not only helps to generate revenue for Starbucks but also helps them to track customer behavior. Even if you don’t want to make an app for your business you should still consider integrating e commerce into your business website, if applicable.
- Cinemagraphs: This isn’t one of those “essentials” necessarily but it can have a seriously positive impact on the quality of your website design. The GIF has been around for some time but it’s making a major comeback now with better technology online to make it more accessible and more visually impressive. Now what are being called Cinemagraphs are essentially GIFs from photographic or video sources that feature simple animations that loop. You may have noticed a GIF or two in this blog. If you have the right software it’s pretty easy to make a GIF from a short video clip. Even if you don’t have the right software it’s not hard to do, and there are a number of different websites online that can make GIFs out of just about any kind of video file. Cinemagraphs can improve your website’s overall design and increase conversion rates so they are definitely something you should consider especially if you are a web designer or interested in spicing up the look of your website.
- Aligning paid and organic SEO: Google recently removed the PPC ads in the sidebar of the Search Engine Results Page or SERP and increased the number of ads at the top of the results. Likewise, a wealth of new studies have consistently revealed that click-through rates in the top 5 of search results are significantly higher when informational (non-commercial) queries are searched. This is a blog post unto itself (yes it will be) but essentially as far as SEO for 2017 an advantageous strategy to adopt would involve creating an all-encompassing holistic SEO which aligns informational intent with transactional intent. Or, finding a way to make conversions from simply sharing information, rather than directly pitching sales. It’s a bit more of a complicated concept and involves SEO so check back next week when I will discuss it more in depth in the next blog post.
Hopefully you can find some way to implement some of these strategies into your digital business in the coming year and hopefully 2017 will be a great year for digital marketing. Happy New Year to everyone from Valley Digital Services!