In the previous blog post we discussed how you could use retargeting to track down those pesky customers who leave their shopping carts full and abandoned. Or who you know is interested in making that purchase and becoming a customer, but for whatever reason wandered off your site. Good news is you can track them down with ads anywhere they go online! That’s retargeting.
Remarketing is a similar concept, but exclusive to email.
Remarketing is generally related to email newsletters or email based marketing targeted at users who have signed up for said newsletter (like possibly you who have joined the brand new shiny Valley Digital Services newsletter, thank you so much! If you haven’t yet you can by clicking this link and filling out the form) or users who have provided their contact information in the process of making a purchase.
Now that you have the contact information you can contact them with remarketing campaigns. Depending on what kind of business you are running, you may want to provide them with anything from sales announcements to useful tips. Some statistics, which you can read about in depth in this article by Campaign Monitor, show that 70% of email readers open emails in search of a deal, discount or coupon.
In fact, if you do it right, remarketing can be profoundly fruitful for your business’ ROI. Out of all marketing platforms – social media and even direct mail included – email has shown to have the highest conversion rate at around 66%. Further, the likelihood that you will get a click-thru from an email is six times greater than from a tweet, for example. However, if you just want to promote your blog, which could in turn promote your business, the email newsletter is a great way to keep users engaged.
If you’re interested in setting up a remarketing campaign for your business we would love to help you do it. Visit our contact us page and fill out the form to see what we can do for you today! Also, if you haven’t yet done so, sign up for our Email Newsletter. We provide you with the latest blog article along with some industry tips to help you manage your business in the digital world.