Valley Digital Services, Blog, Social Good Business Marketing

Creating Social Good with Business Marketing

  There is a fundamental difference between “Social Good Marketing” and “Commercial Business Campaign Marketing.” Social good marketing focuses on effecting positive social change as part of marketing campaigns organized by non-profit organizations. Business marketing is financially motivated, intended to incentivize potential customers to buy. However, when the two are combined effectively, they can produce…

Valley Digital Services, Blog, Blogging Benefits

Blogging Benefits!

You may have heard the phrase “content is king” tossed around by digital marketers. You may have wondered what exactly that means. When you are creating a website, you should be thinking about what you are going to put on your website. Content is what you populate your website with and blogging can be some…

Valley Digital Services, Blog, Real-time Targeted Marketing

Real Time Targeted Marketing

Digital technology has allowed marketers the option to focus their message into targeted advertising. Access to these advanced tools allows for the utilization of real-time targeted marketing. The advantage of real-time targeted marketing is that it minimizes the excess time, energy and most importantly, money, that gets wasted on aimlessly shouting a marketing message.  …

Valley Digital Services, Blog, Search Ads

Are Search Ads Effective?

With all the different ways digital marketers can invest in ad spending it is important to assess which methods work best. One of the most relevant methods has been search engine advertising, mostly utilized as pay per click or PPC ads. This is often considered to be one of the methods of Search Engine Marketing…

Valley Digital Services, Blog, Engaging users on mobile

Engaging users on mobile

A Videology study found that of millennial males, only one-third plan to pay for cable in 2017 and 53% have already stopped. Broadcast Television and Digital video viewing combined are leading the market when it comes to video viewing. Meanwhile, according to Deloitte, on average consumers check their phones 56 times each day and in 2014…

Valley Digital Services, Blog, New Year's Checklist

New Year’s Checklist

It’s no surprise to most of us that digital technology changes, fast. In fact, those changes happen so fast it’s pretty hard to keep up with, let alone anticipate. With the New Year here, now is a great time to take a look at what is coming and what you should do to prepare your…