There is a fundamental difference between “Social Good Marketing” and “Commercial Business Campaign Marketing.” Social good marketing focuses on effecting positive social change as part of marketing campaigns organized by non-profit organizations. Business marketing is financially motivated, intended to incentivize potential customers to buy. However, when the two are combined effectively, they can produce…
DetailsYou may have heard the phrase “content is king” tossed around by digital marketers. You may have wondered what exactly that means. When you are creating a website, you should be thinking about what you are going to put on your website. Content is what you populate your website with and blogging can be some…
DetailsDigital technology has allowed marketers the option to focus their message into targeted advertising. Access to these advanced tools allows for the utilization of real-time targeted marketing. The advantage of real-time targeted marketing is that it minimizes the excess time, energy and most importantly, money, that gets wasted on aimlessly shouting a marketing message. …
DetailsDesign is an essential part of success in digital marketing and designing for the generation that was born with iPhones in their hands is part of that task. For those of us who can remember a time before having tiny computers in our pockets was a common thing, it may be hard to understand how…
DetailsWith all the different ways digital marketers can invest in ad spending it is important to assess which methods work best. One of the most relevant methods has been search engine advertising, mostly utilized as pay per click or PPC ads. This is often considered to be one of the methods of Search Engine Marketing…
DetailsA Videology study found that of millennial males, only one-third plan to pay for cable in 2017 and 53% have already stopped. Broadcast Television and Digital video viewing combined are leading the market when it comes to video viewing. Meanwhile, according to Deloitte, on average consumers check their phones 56 times each day and in 2014…
DetailsDue to the free publicity, Twitter has received from the attention surrounding President Donald Trump, the social media platform has seen a massive increase in users. According to the Wall Street Journal, Twitter saw an 11% increase in its user base at the time of the Presidential election but only a 1% increase in revenue.…
DetailsKeeping up with the constant changes to Google’s algorithm is a full-time job that requires constant attention and care. SEO covers a wide range of different things that are all digital based and evolving just as quickly as the math behind how Google determines any individual website’s authority. The result of this constant, relentless technological…
DetailsFacebook has been approaching maxing out its ad slots usage in your newsfeed for some time. In July of last year, Facebook CFO David Wehner anticipated that ad load would be steadily increasing for the coming year. But there was only so much space that Facebook could fill your newsfeed up with ads. So, the…
DetailsWith recent reports showing that content advertising will reach $50 billion by 2021, growing 32% over the next four years, and a rise in the popularity of ad blocking software- users are signaling that they want more control over their online experience. In February of last year, the Interactive Advertising Bureau decided to…
DetailsIt has been known for some time the oddly addictive nature that social media can have. Due to an explosion of social media popularity in the past decades, users all over the world have been experiencing this unexpected effect to varying degrees. Mobile devices have made it incredibly easy for users to access their social media…
DetailsHow to Increase Your Click-Through Rate There are a lot of things you can do to increase click-through rate for content marketing. According to a Hubspot article, the average attention span of online users has dropped below that of a goldfish. Apparently, that is less than eight seconds. So, in other words, you are…
DetailsThe Super Bowl commercials have long been a celebrated tradition, as celebrated and anticipated even by as many as the game itself. With such a highly anticipated, massive social ceremony like the Super Bowl raking in fountains of attention and revenue for brands for so long now, it’s no wonder that social media has already…
DetailsGoogle’s Switch to Favor HTTPS Google recently announced that it would be favoring websites that operated on the more secure HTTPS as opposed to the more commonly used HTTP. You may be thinking, they did? And what’s the difference between the two other than an “S”? And do I really need to make the…
DetailsIn the last few months, Instagram released a new feature called “Stories” which allows users to share a stream of photos or short video, appearing in a narrative slideshow format that lasts for 24 hours before disappearing to be replaced by a new “story”. Instagram has allowed 30 brands to advertise within the Stories feature…
DetailsFor years Heineken has been talking about how it wants to create a new standard for creativity in digital marketing and now they are taking steps to make good on their promises. Originally adopting a strict “creative ladder” system to rate their advertisements on a scale from 1 to 10, now they are planning to…
DetailsGoogle has long been working toward making its search engine something like the computer from Star Trek. Actually this is truer than you may think and you can read all about it and the potential privacy pitfalls which are already surrounding the Amazon Echo in this article. Part of Google’s attempt to approach the artificially…
DetailsIt’s no surprise to most of us that digital technology changes, fast. In fact, those changes happen so fast it’s pretty hard to keep up with, let alone anticipate. With the New Year here, now is a great time to take a look at what is coming and what you should do to prepare your…
DetailsSo, you want to step away from the office and actually take a holiday? Well you may or may not be surprised to hear this but if you’re running a digital based business you probably didn’t need to go into the office at all to begin with! I know, shocking, right? Well that may not…
DetailsIn the previous blog post we discussed how you could use retargeting to track down those pesky customers who leave their shopping carts full and abandoned. Or who you know is interested in making that purchase and becoming a customer, but for whatever reason wandered off your site. Good news is you can track them…
DetailsGetting conversions for your business online is hard work. Using SEO and social media are your main tools for doing it and a lot of it is about persistence and even just plain good timing. Both of which are acquired skills that are often learned through an arduous process of trial and error. But there…
DetailsSocial Media Tips and Tricks It goes without saying that social media was created for a fast paced, low patience generation born and bred on the “click and get” mentality provided by the internet. So if you are trying to make a presence for yourself or your business online you’ll need to use some…
DetailsIn the previous blog post we discussed how UX is important for your website and how now, more than ever, it is important to have proper SEO practices as mobile indexing becomes the top priority for Google. If your website isn’t fully responsive on mobile, your validity with Google will drop dramatically. This…
DetailsUser Experience, more commonly referred to as UX, is a field generally considered more related to design than SEO. Designers have found that changing fields of study use their artistic skills and creative background to be very useful in designing and developing digital media. In fact technology has developed to the point where the designer…
DetailsEveryone who operates a social media account is promoting themselves in one way or another and, let’s face it, if you have a Facebook profile you already probably know the social media management basics. That is, your college friend just had a baby and he’s really cute but your kids are cuter so you like…
DetailsSEO, or search engine optimization, is an ongoing, ever-evolving multi-faceted process that basically aims to put your business’ website at the top of a Google search. Everyone can understand the importance of being at the top of a list and arguably, this is in fact the purpose of SEO. The SEO Process –…
DetailsSo, last week we talked about 4 things that your business MUST STOP doing in Social Media. This week let’s identify 8 practices that your business MUST ADOPT. Be kind to social media. Use it as it was intended to be used. Only then can you look to shape it to your advantage. 1. Use…
DetailsSocial media has been the whipping boy of digital marketing for quite some time. It has been used, abused, and disregarded for far too long. But marketers mistreat social media at their own peril. Be kind to social media. Use it as it was intended to be used. Only then can you look to shape…
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