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Creating Social Good with Business Marketing

  There is a fundamental difference between “Social Good Marketing” and “Commercial Business Campaign Marketing.” Social good marketing focuses on effecting positive social change as part of marketing campaigns organized by non-profit organizations. Business marketing is financially motivated, intended to incentivize potential customers to buy. However, when the two are combined effectively, they can produce…

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Blogging Benefits!

You may have heard the phrase “content is king” tossed around by digital marketers. You may have wondered what exactly that means. When you are creating a website, you should be thinking about what you are going to put on your website. Content is what you populate your website with and blogging can be some…

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Real Time Targeted Marketing

Digital technology has allowed marketers the option to focus their message into targeted advertising. Access to these advanced tools allows for the utilization of real-time targeted marketing. The advantage of real-time targeted marketing is that it minimizes the excess time, energy and most importantly, money, that gets wasted on aimlessly shouting a marketing message.  …

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Designing Simple for an Easy Experience

Design is an essential part of success in digital marketing and designing for the generation that was born with iPhones in their hands is part of that task. For those of us who can remember a time before having tiny computers in our pockets was a common thing, it may be hard to understand how…

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Are Search Ads Effective?

With all the different ways digital marketers can invest in ad spending it is important to assess which methods work best. One of the most relevant methods has been search engine advertising, mostly utilized as pay per click or PPC ads. This is often considered to be one of the methods of Search Engine Marketing…

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Engaging users on mobile

A Videology study found that of millennial males, only one-third plan to pay for cable in 2017 and 53% have already stopped. Broadcast Television and Digital video viewing combined are leading the market when it comes to video viewing. Meanwhile, according to Deloitte, on average consumers check their phones 56 times each day and in 2014…

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Video Marketing on Social Media

Due to the free publicity, Twitter has received from the attention surrounding President Donald Trump, the social media platform has seen a massive increase in users. According to the Wall Street Journal, Twitter saw an 11% increase in its user base at the time of the Presidential election but only a 1% increase in revenue.…

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The truth about SEO myths

Keeping up with the constant changes to Google’s algorithm is a full-time job that requires constant attention and care. SEO covers a wide range of different things that are all digital based and evolving just as quickly as the math behind how Google determines any individual website’s authority. The result of this constant, relentless technological…

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Social Media Addiction

It has been known for some time the oddly addictive nature that social media can have. Due to an explosion of social media popularity in the past decades, users all over the world have been experiencing this unexpected effect to varying degrees. Mobile devices have made it incredibly easy for users to access their social media…

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How to Increase CTR

How to Increase Your Click-Through Rate   There are a lot of things you can do to increase click-through rate for content marketing. According to a Hubspot article, the average attention span of online users has dropped below that of a goldfish. Apparently, that is less than eight seconds. So, in other words, you are…

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Google’s migration from HTTP to HTTPS

Google’s Switch to Favor HTTPS   Google recently announced that it would be favoring websites that operated on the more secure HTTPS as opposed to the more commonly used HTTP. You may be thinking, they did? And what’s the difference between the two other than an “S”? And do I really need to make the…

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New Year’s Checklist

It’s no surprise to most of us that digital technology changes, fast. In fact, those changes happen so fast it’s pretty hard to keep up with, let alone anticipate. With the New Year here, now is a great time to take a look at what is coming and what you should do to prepare your…

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Social Media Tips and Tricks

Social Media Tips and Tricks   It goes without saying that social media was created for a fast paced, low patience generation born and bred on the “click and get” mentality provided by the internet. So if you are trying to make a presence for yourself or your business online you’ll need to use some…

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Social Media Management Basics

Everyone who operates a social media account is promoting themselves in one way or another and, let’s face it, if you have a Facebook profile you already probably know the social media management basics. That is, your college friend just had a baby and he’s really cute but your kids are cuter so you like…

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What is SEO?

  SEO, or search engine optimization, is an ongoing, ever-evolving multi-faceted process that basically aims to put your business’ website at the top of a Google search. Everyone can understand the importance of being at the top of a list and arguably, this is in fact the purpose of SEO.   The SEO Process –…

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